Empowering Staffing Excellence in Missouri & Kansas

The Account Expansion Playbook

In today’s competitive staffing market, growth rarely comes from chasing every opportunity. It comes from focusing on the right clients, positioning your firm clearly, and expanding relationships within the accounts where you can deliver the most value.

This session explores techniques you can use to differentiate, build stronger client partnerships, and grow your presence within key accounts. We’ll talk about how to be more intentional and targeted with your sales efforts.

In this webinar, we’ll cover how to:

• Define your Ideal Client Profile and create a focused target account list
• Position your firm as a specialist rather than a general vendor
• Differentiate your sales approach in a crowded staffing market
• Deliver value-add that clients appreciate
• Drive account expansion by asking questions that uncover opportunities for more client share

If you want to move beyond transactional selling and become a workforce partner, this session will provide a framework to get you there.

Join us for a focused conversation on Wednesday, April 22 at 11:00 AM CT for a live, interactive webinar.

Register 

This webinar is complimentary for MKSSA members and $35 for non-members.

Not yet a member? Your registration can be applied toward an annual MKSSA membership, giving you access to this and all future events for just $200. 

BECOME A MEMBER

About: Kim Henderson

Kim leads Cobalt Compass, which provides training services for the staffing industry. Training programs encompass the full life cycle of sales and recruiting and teach the skills to create lasting customer relationships. Her structured training approach empowers staffing professionals to win clients, expand accounts, and deliver profitable results.

Prior to Cobalt Compass, Kim had 28 years in the industry and served as a member of executive leadership for a global workforce solutions provider. As SVP of Client Services and Global Accounts, she was responsible for the development of international and strategic accounts and also established the Government Solutions business. She also started a staffing company with partners, grew it to $100M and sold it to the global firm. Kim began her career working for a national staffing firm where she served on the executive team and was responsible for the national sales strategy with execution across product lines and multiple business units.

Kim has a MBA from the University of Miami and a BS in Journalism from the University of Florida. Additionally, she has Project Management (PMP) and Six Sigma Lean certifications and contributes articles for Staffing Industry Analyst, Staffing Hub, and HRM Outlook.

Further, she has appeared on the following podcasts: Take the Stage, Staffing Hub, Staffing Monthly, The Elite Recruiter, Digital Recruiter, CareerTALKS, Recruiters With No Limits, Fidelis Leadership, The Staffing Playbook, Juggling Chainsaws, and Ivy Podcast. Kim has also presented at the World Staffing Summit, Recruiter Growth Summits, Scale Funding, Staffing World, American Staffing Association, Illinois, Florida & Wisconsin Staffing Associations, Crelate FDE, MRI Network, and the Staffing Sales Summits.

Book a call with Kim: https://calendly.com/khender10

For MKSSA membership information, please visit our website at www.mkssa.com.

Best regards,

Jose Rodriguez

MKSSA State President